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The NEED Hypothesis

A term that I have coined, evaluates whether there actually exists a deep need for humans to use or deliver or recommend a product or service. We will look at the different layers of human behaviour to evaluate this need and how it could impact any business.


The evaluation comes out from results on how startups have scaled or how established companies have succeeded in implementing their internal & external projects/plans or simply how they have failed by not noticing the NEED.

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